Does Sales Training Have A Bruce Lee?

December 12th, 2011

Bruce Lee is considered by many to be the most influential martial artist and cultural icon. Even people who don’t practice martial arts or care for its combative nature find Bruce Lee an amazingly inspirational person. It’s hard not to! As part philosopher, he stirs your mind to question the status quo. As part innovator, he moves you to try new ideas and, his intensity would have given Anthony Robbins a run for his money.

From time to time, I learn from various instructors in Jeet Kune Do and I continue to notice that while all teach his fundamentals, they also adapt it to their needs. Dan Inasanto, his most recognized student explains “Bruce taught that Jeet Kune do is like a menu: You go with what works for you. That’s why your Jeet Kune do might be different than mine”. The same goes for an effective sales force or sales people. Those that develop their sales method within their own sales process are more effective and significantly more prepared to adapt to today’s ever changing business world than those that rely on any sales trainer’s method.

The inspiration for this post and short video (Hat Tip Mitch Joel). I came across has great segments in which you can substitute “martial arts’ for sales training or selling method. What is no longer working with your sales approach? What are your customer’s new needs? How do you need to adapt your sales process to meet their new needs? Asking question like the ones Bruce Lee has inspired almost every martial artist of today to ask, will provide you some answers?

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