Sales & Marketing Effectiveness

Sales force effectiveness drives every company's success. Keeping your performance at the top of its game has always been a constant balance of overcoming challenges and seizing opportunities.  Making it even more challenging is the volatility and chaos that defines this new economy.  The rate of economic change, new competition and market shifts are blindingly fast and gut-wrenching for the unprepared.  One day, you have prospects, sales, and your people are fueled by optimism.  The next day, market downturns induce heart-stopping fear.  If your sales force can’t deliver, this volatile and chaotic economy can be terribly unforgiving.

To succeed in this volatility, The Randy Zales Company has combined new and proven solutions to help leaders worldwide accelerate sales force performance at every level while creating a mentally tough and agile culture. We combine strategic insight and hard-nosed advice with innovative yet realistic solutions to help your sales force develop the capabilities required to overcome challenges and seize opportunities.  From sales strategy to individual performance requirements, our Solutions and CAPEXs (Capability Exercises) are customized to your specific sales performance issue.   


Strategic Sales & Marketing Review (SSMR)

A facilitated gap analysis and review of your sales force strategy, capabilities, and a “plan to plan” to accelerate performance.

Sales Job Performance Benchmarking

Selection and performance evaluation system to hire and build a sales force that can sell.

Sales Process Development

A map of your organization's sales process for increase customer value and more predictive performance

Sales Account Classification & Criteria

Define client account criteria to evaluate, prioritize and optimize your sales force's time and effectiveness

Advanced Sales Management System

An outcome-driven sales management & coaching system

 

CAPEX – Capability Exercises:

In some situations; you may not have time for comprehensive solutions.  You need direct, targeted action to accelerate performance.  For these missions, we offer a suite of highly-effective Capability Exercises (CAPEX) to address your specific performance and/or business challenges.  We recognize that employee’s time away from work needs to generate faster returns; and for that reason our CAPEX’s concentrate on the key issues and capabilities your workforce can instantly apply. Our cutting-edge CAPEX Solutions include:


Virtual Sales & Influence (Phone, Teleconferences and Webinars)

Effective contact & selling strategies by phone, tele-conferencing and webinars

Strategic Sales & Influence

Comprehensive sales & influencing strategy for Key & Target Accounts

Advance Persuasion & Influence (API)

Cutting Edge Persuasion and influencing strategies to impact decision makers  

Presentation and Seminar Sales & Influence (PSSI) 

Comprehensive strategy to develop and deliver sales presentations that influence people to buy

Emotional Brand Selling

Customer dialogue strategies based on how your brand fits into your customer's life style, needs wants and desires.  

 
Contact Us for more information

 Client Success Story

>>  New Sales strategy drives $30 Million is less than one year 

Problem:  Client company has outgrown its sales go-to-market strategy 

Approach:  Create a new strategy & capability for growth

Recommendations:  Develop major account selling program, process and performance management system

Results:  Reduces sales force costs by 40%, increased sales through major accounts by 67% and sales top $30 million in less than one year.